“Only that which is truly unique and unexpected can stand out.”
Failure to communicate effectively in business is a fast road to failure. It means startups won’t get funded, products won’t get sold, projects won’t get backing, and careers won’t soar.
Amazingly, if your motivation is to share your passion with your audience, it’s likely that you’ll feel less nervous about speaking in public or delivering that all-important presentation in front of your boss.
“You can give somebody an idea. If that person doesn’t want to do it, what are you going to do? The passion that the person has for her own growth is the most important thing. The passion that that man has for his own personal growth is the most important thing.
there is power in identity. When we create the right kind of identity, we can say things to the world around us that they don’t actually believe makes sense. We can get them to do things that they don’t think they can do.”
the core concept in my communications coaching—storytelling is the ultimate tool of persuasion. Brands, as well as individuals, who tell stories—emotional and genuine stories—connect with their customers and audiences in far deeper and more-meaningful ways than do their competitors.
You simply cannot persuade through logic alone. Who says so? Some of the most logical minds in the world.
people don’t know what they want and, if they do, they have a hard time articulating what they truly desire.
storytelling should be part of every discussion intended to persuade a listener to back your idea—whether it’s a formal presentation or a casual conversation.
Avoid overused buzzwords and clichés. Marketers love to use words such as leading, solutions, and ecosystem. These words are empty, meaningless, and used so often they’ve lost whatever punch they may once have had.
During a job interview, tell a personal story about your success managing a team or executing a difficult project. In a new business pitch, share a story about how your product helped a client increase sales despite the economic downturn.
The problem with most technical or scientific discussions is that the presenters fail to make their content visual, interesting, and entertaining. The people who do all three stand out, get noticed, and inspire positive changes in behavior.
truthful and confident people have command presence. They have the look of authority, and “the look” begins with what people wear and how they carry themselves.
Researchers have found that rigorous thinkers cannot easily stop using gestures, even when they try to keep their hands folded. Using gestures actually frees up their mental capacities, and complex thinkers use complex gestures.
as you’re growing up and as this structure is being developed inside of you, always be looking for that which you do well and that which you love doing, and when you find those two things together, man, you got it. That’s what’s going on. And that’s what I found. I tell young people everywhere, it ain’t where you start in life, it’s what you do with life that determines where you end up in life.
Using complex gestures above the waist will give the audience a sense of confidence about you as a leader, help you communicate your thoughts more effortlessly, and enhance your overall presence.